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Blix claims that other apps that promote ChatGPT-like capabilities do not have such stringent age restrictions. Normally, 17 or older age restrictions on the ‌App Store‌ include apps with offensive language, sexual content, or references to drugs, leading to accusations of unfair treatment from Blix. The developer insists that the app already has content filtering and that placing a substantially higher age restriction could stop it from attracting new potential users. BlueMail's current age restriction is age four or older. In communications sent to BlueMail developer Blix Inc., Apple's App Store review team expressed concerns that AI-powered language tools could generate inappropriate content for children, requesting that the app increases its age restriction to age 17 or older, or include content filtering. The update to BlueMail uses OpenAI's latest ChatGPT chatbot API to help write emails using content from previous emails and calendar events.

Apple has refused to accept an update to email app BlueMail that adds generative AI features based on ChatGPT unless the developer gives it a 17+ age restriction, the Wall Street Journal reports.